BEHawaiʻi is organized and operated exclusively for charitable purposes in accordance with Section 501(c)(3) of the Internal Revenue Code.

Our Mission

BEHawaiʻi empowers and elevates Hawaiʻi's people by raising awareness and providing support to create prosperity.

How?

 BEHawaiʻi creates opportunities for people to thrive using Aunty Betty Jenkins’ 4 BE’s Process.

Believe. Behave. Belong. Become.

  • Believe - Nā Waiwai Hawaiʻi in a foundation of Hawaiian values

  • Behave - Ka Hana ʻIke in a manner to practice Nā Waiwai Hawaiʻi

  • Belong - Ke Ola Hawaiʻi to a group, organization or family reflecting kūpuna wisdom and aloha

  • Become - He Hawaiʻi Au Kākou in pono and lōkahi - righteous and balanced

With an emphasis on mentoring, leadership, training, and engagement, BEHawaiʻi collaborates with local Hawaiʻi businesses and nonprofits on projects that support and strengthen Hawaiʻi’s flower growers and unique cultural assets Statewide, nationally, and globally.

Our Work

BEHawai’i is revitalizing the lei industry in Hawai’i!

Brook talks with Executive Director Sylvia Hussey and Board Member and Co-Founder Nalani Jenkins about The Lei Poina’ole Project, as well as Robin Dolpho from The Pretty Plumeria who is a participating farmer.